Yep. Uh, it's called American Trade Company. Most people on YouTube would be happy to have 200 subscribers, Kevin Espiritu is closing in on two million. Assess your space and see whats possible with the options that you have. Yeah. Menu Log In Sign Up Right. Yeah. Yeah. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known Um, so I just recorded. Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog. It's pretty cool. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. SUNSET may receive compensation for some links to products and services on this website. And there are some companies in our space that do that. Um, that. Um, but everything else in the garden world, if you wanna check out Epic gardening, it's just epic gardening. You're with epic gardening.com and that entire brand and presence. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. Right. Yeah. I love it. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. And so I was like, okay, well I need to expand and solidify the strength of the business. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. Yeah. Mm-hmm. Like most people would rather just work a pretty easy remote job at that point in time. Jared: How's it going? Mm-hmm. They'll handle the receiving. And that wasn't even a full year of selling them. Or just walk into any nursery. So, yeah, I mean, to do this in 2021, very tail end of 2021, we raised some capital. Sign Up. So that was like an exciting thing. Oh yeah. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Uh, and then that sort of worked. . Yeah. Right, right. Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. We're the largest gardening only account on Instagram. If youre growing indoors, you need to build a routine. You know? It's how I kind of came up, so to speak. In 1920 there was 1 Espiritu family living in California. Yo. Dynamite Jobs Review: Can It Help You Find a Great Remote Gig? Uh, how do I do that? Right. Uh, before going full-time on, on Epic gardening. Yep. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . Niche sites.com offers a full range of services to help your content site grow. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. There's no way they will not click on it. And so it's like, It was well past what I knew how to operate myself. We are excited to have him return, this time to give us updates about Right? Its a way where you can provide nutrients in a nutrient solution. So if my current input's a hundred k, you know, hits a month, am I actually maxing the income from that? , and actually I thought I was gonna be a farmer. I hope this video inspires and shows you what's possible with a clever hook. A Visit to the San Diego Home and Garden of Kevin Espiritu. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. And obviously that's gonna be different for every person and every brand. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. I don't know how many times it's been clicked through. WebAs Kevin puts it himself, I really didnt know how to focus or where to focus. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. Well, certainly it, it can't, you, you know, it's me that's running this thing, right? Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? But, uh, , I remember they made it seem really complicated. Like it's the best thing I've ever seen. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. Um, And he's just doing his best to like become as resilient as he can. Um, so I would say like, okay, well what, what are the levers that can destroy me if my rankings go. I'm gonna try to launch one over the weekend to like, See how easy it is. Right. Here's where to make the cut, right? And so, you know, it kind of put me on this track of I don't want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson. I can't just ride or die on, on if I drop rankings. They make their own, they make their own alloys and stuff. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. So I guess you could, you could call that the founding. If my rankings drop, my views don't drop commensurately. Certainly can, can have some problems, but for me it's worked out pretty well. WebView the profiles of professionals named "Kevin Espiritu" on LinkedIn. Yeah. So at least I had two versions of the same thing going that aren't dependent on one another. WebKevin got into gardening in early 2011 with his first hydroponics setup. Go claim your free content today. I love it. And I hired him like full-time. And it's probably better to, to have me running, you know, the, the brand side of it. And. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. CCSO Case # 23-004087 Andrew Paul Jacoby, age 44 Charges: Theft II . . Facebook gives people the power Facebook Email or phone Password Forgot account? That implies membership for life and unconditional support. Kevin started a gardening niche site following The Authority Site System (TASS) course. The blog, it does pretty well. Um, final question on that, maybe flipping gears, but putting, putting yourself in the shoes of, of a listener that perhaps. It just, it just doesn't work. Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold 'em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. But still, it was further than I'd ever gotten. They're from Australia. Um, but I am trying to grow like the next generation of creators. So you always look back and I go, well, if I knew what I knew I would've bought. . . , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? . 7h A company should never describe itself as a 'family.' Some of the things you really dove into to to, to. And so I was like, you know what? Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. Yeah. So he's grown much more than a website. So my hot take that I think I've tweeted out maybe a couple times that a lot of the. Are you looking to scale your niche site portfolio or build your first website? Maybe the blog itself, like how much was that a factor? Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. What's the culture of the company look like? I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there's a lot here, so I don't mean that mm-hmm. That's crazy. Mm-hmm. But I obviously have a lot of love for that whole thing. So it'd be a huge move. I bought the domain back in 2013 and threw up like a very simple WordPress blog. Mm-hmm. Quality: Our Guiding Principle Does hydroponic growing work for all plants or only some? And, and it's, it's not cuz he is not good or anything like that, it's just that he's chosen ingredients that bake a worse cookie than we could ever bake. So maybe I, maybe I could have. Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. Blog and the only thing I would manage would be the actual SEO thinking, the keyword analysis and research, the topical sort of selection. Four $5,000. Menu. I don't know. It means that, Actually your royalty cut applies to the advance in, in the negative balance. For me, it was pretty obvious, like switching networks. It's, it's not as heavy to ship. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. How much fun can I have? And it was ad sensee, I believe, still at that time. Jared: Good distinction, . And it was for for sure the most money I'd ever spent at, at one point in time, you know? Name Of Flowering And Non Flowering Plants, Your email address will not be published. Oh. Here at Sunset, were currently on a mission to demystify gardening for first-timers. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. Like it would be. Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. If I'm ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece. That, that affects both affiliate and ad ad revenue. A boiler failure next winter and save money. Um, so that was, that was a growth move that we made in 2018. Topical authority. Um, I like the teaching aspect of it. That mix can help quite a bit, or you can take your native soil and buy compost to mix with. There's like thousands of reference points that it's me. Yeah. And what are some of the big things you learned in adding product? This field is for validation purposes and should be left unchanged. Uh, and, and you. Actually, I think the first episodes had no intro music. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? You just can't play that game. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. Like, he's a really good example of it because he's, he knows what he has. But you clearly made decisions along those lines and, and maybe could help Yeah. So maybe it's coming, maybe. Copyright 2023 S Media International Corporation. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. So if I can get him to make it with us, then I will do that. Gardenings about finding what works for what youre given. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. So, so I think about like, what can't be faked. And so I think at the time Epic actually have a chart. kevin espiritu married. Um, and so I expanded into YouTube at that point in time. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. , you know, what are, what are like, what are the next steps? Really I an e-commerce play, um mm-hmm. If you go to your, like, I was on your YouTube this morning, you're still the guy mm-hmm. I think I've learned enough. Kevin: for growth? Um, and so what I did is I, I found these raised beds, which is like a gardening, just a way to garden, um, to contain soil. You get 5,000 words of content completely free with your order of 10,000 plus traffic. Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. Jared: approach and knew that it didn't have anything wrong with it from the past or anything. . Like, Jared: it was weird to put your face on the brand back then. You jumped in, you just kind of jumped in one day and did it and learned. Yeah. It's something you can't get anywhere and he's probably not gonna make that. Yeah, I, I, I think it's the reverse. So this was the hook, and this is why this campaign was so successful. I will click on it. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. , how did that progression happen? Yeah, for sure. Um, and then the same, same would apply for video. I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low. . Kevin: revenue? Oh, I can only earn this much money, barely enough to pay the bills. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. Um, and it would sell out literally in two days. Jared: I wanna ask you a couple questions towards the tail end here. I gotta offer something a little bit different. Webkevin espiritu marriediridescent telecaster pickguard. Uh, so it's like, why, why would I hamper myself? Log in or sign up for Facebook to connect with friends, family and people you know. RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? He made the gardenand teaching people to gardenhis So I believe in 2017, I think at that time I switched to Zoic from Aen. WebShe was loved and cherished by many people including : her parents, John Richardson and Lorraine Richardson; her husband John; her daughters, Trina Burrous (Tom) and Barbara (Kathy); her grandfather Zinko; her siblings, Jim Slattery, Mike Slattery (Sandy), Mary Ann Couture, John Richardson (Susan) and Sheila Bolka (Kevin); and her close friend We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Welcome back to the Niche Pursuits podcast. With a publisher and all that. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. It'll, it'll be the packs with the illustrations on it. Online Poker: Seeing the Matrix For The First Time This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. "This year we are growing a ton of tomatoes," said Uh, it's good to at least have still some more runway for you to, to go down. Kevin: products maybe? But, um, think of, think of a topic, let's say how to prune tomatoes, right? And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? Um, and then I sort of jettisoned off of that to build the, the next sort of generation. They're paying you to have access to an audience that you have full access to. Didn't dunno why I didn't see that as a problem. It's a great way to put it. Like a real passionate community of gardeners. Studying at Facebook. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. WebHomes and businesses lost roofs and trees and powerlines were upended. Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? Yeah. A boiler failure next winter and save money. And. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. Um, and, and there you go. Today we're joined by Kevin Espiritu from epic gardening.com. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones. An e-commerce shop, the whole mm-hmm. Mm-hmm. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. Um, and now it's over 90%. And so, you know, we're hiring some, some better players in, in those roles to help out there. Jared: Mm-hmm. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. Mm-hmm. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. WebView Kevin Espiritu results in California (CA) including current phone number, address, relatives, background check report, and property record with Whitepages. , who is interested in going from 2000, 4,000, $5,000 a month and taking that next step and actually, You know, uh, trying to, uh, get to the point where their income is a little bit higher Sure. Um, initially the Epic gardening was actually called Exonics. 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